Precision Exercise: Overview
Tailored exercise routines designed to meet your individual needs and goals. Our expert trainers use advanced techniques to ensure you get the most out of your workouts.
Personal Training
One-on-one sessions with certified trainers.
Group Classes
Yoga, pilates, strength training, and more.
Online Workouts
Access to a library of video workouts.
Neuroathletic Lab: Precision Exercise for Mind and Body
The Neuroathletic Lab is an open innovation center dedicated to advancing precision exercise, integrating physical and cognitive training through data-driven methodologies. Our approach combines rigorous scientific research with user experience-based studies, incorporating real customers as active participants. This allows us to validate and refine our concepts with a substantial, real-world sample, ensuring that our findings are both scientifically robust and practically effective.
Building on RockFit’s success in creating personalized, data-driven sessions with exceptional adherence outcomes, the Neuroathletic Lab extends this model by emphasizing the simultaneous integration of cognitive and physical training—central to our neuroathletics approach—along with enhanced precision and advanced technologies.
At the core of the Neuroathletic Lab is an innovative system designed to capture every aspect of movement—speed, accuracy, and intensity. This system not only monitors these parameters but also utilizes them to create personalized exercise routines tailored to each individual. By leveraging historical performance data, comparative analytics, and AI-generated progression models, the Lab offers a uniquely tailored experience that dynamically adapts to the evolving needs of each user. The cognitive aspects of training are integral to our approach, providing a holistic workout that challenges both body and mind.
Moreover, the Neuroathletic Lab serves as a technological hub, fostering collaboration among startups, researchers, and end users. This open innovation environment is designed to facilitate the exploration of new hypotheses, cutting-edge technologies, and the continuous advancement of precision exercise. Our focus on prevention and treatment through dual activities aims to achieve significant improvements in overall health and well-being.
Key Research Areas and Innovations
As the Neuroathletic Lab continues to push the frontiers of precision exercise, several key areas of innovation are being actively explored, supported by promising preliminary data but requiring further scientific validation:
- Advanced Dual Activities vs. Traditional Dual Activities: While traditional dual activities—engaging both the mind and body simultaneously—have demonstrated substantial benefits for cognitive and physical health, more complex, multi-layered advanced dual activities show even greater potential. The Lab aims to validate these advanced methodologies, exploring their effectiveness in both preventive and therapeutic contexts.
- Behavioral Approaches to Adherence: Adherence to exercise regimens is crucial for realizing long-term health benefits. The Lab is investigating behavioral science approaches to enhance adherence, integrating personalized motivation strategies and psychological support systems to ensure sustained engagement in exercise programs.
- Potential for Medical Applications: Precision exercise holds significant promise as a medical intervention, particularly in the treatment of chronic conditions and injury rehabilitation. While preliminary data is highly promising, ongoing research seeks to rigorously validate these applications, with the goal of integrating precision exercise into mainstream medical practice.
By integrating the latest scientific research and utilizing advanced data analytics, the Neuroathletic Lab is at the forefront of developing and validating advanced dual activities and precision exercise protocols. This approach is continuously evolving, testing new theories, and expanding the possibilities for enhancing health and well-being. The Lab serves not only as a center for physical training but also as a dynamic research facility dedicated to making significant contributions to the field of precision exercise.
Javier Beltrán Lezaun: Founder at Rockfit.
Javier Beltrán Lezaun is a serial entrepreneur and expert in change management with over a decade of experience leading innovative projects. As the founder and CEO of Rockfit, Javier has spent past 5 years developing successful models for high adherence precision exercise through product innovation and system design, establishing a strong foothold in both B2C marketing and B2B commercial direction. His background includes pivotal roles at Procter & Gamble, where he managed supply chain operations and led major integration projects.
Javier’s entrepreneurial journey spans multiple successful ventures, including the co-founding of The Rombo Code, a pioneering escape room franchise, and MyGuide, an award-winning cultural tourism app. His work consistently intersects with cutting-edge technology and user-centric design, making him a key player in the fields of precision exercise and neuroathletics.
In addition to his entrepreneurial endeavors, Javier is a mentor at EADA Business School and ACCIO, where he shares his expertise with startups and emerging businesses. His experience in behavioral psychology, machine learning, and AI tools uniquely positions him to contribute to the Neuroathletic Lab, where his focus on integrating cognitive and physical training through data-driven approaches will be instrumental in advancing the lab’s innovative mission.
